From: lukeus 20/02/2001 0:11:04
Subject: monatomic elements and their benefits post id: 234257
Question: Does anyone have any information or knowledge on monatomics, i am very interested in talking to others that have similar pursuits.

From: Dr. Ed G (Avatar) 20/02/2001 1:05:27
Subject: re: monatomic elements and their benefits post id: 234276
Bwahahahahahaha... SNAKEOIL!

I mean WOW, those articles are just so very very poorly written, bordering on absolute gibberish. I wonder does writing things that are meaningless really improve the sales of these products?

I do remember being told about some video expressing the great benefits of colloidal silver, and the thing they were most impressed with was the very poor quality of the video!!! This is a classic confidence trick whereby the perceived value of information is increased by imply that it is scarce - in this case the poor quality implies that it has been smuggled through underground networks beneath the powerful influence of the multinational pharmaceutical companies.

I guess by writing in gibberish the work is given an air of authority by an association of incomprehensibility with complexity (rather than with nonsense) - yet another confidence trick, the same one used by pharmaceutical companies who advertise their products using actors dressed in white lab coats.

There was an excellent article entitled "The Science of Persuasion" in February's edition of American Scientist detailing the six key elements of persuasion, scarcity (information which is scarce is perceived to have greater value), authority (perceived authorities are trusted), consistency (people prefer to be consistent and are more likely to carry through with actions they have already committed themselves to publicly), liking (people trust people who they like, or find attractive), reciprocity (buy now and receive a free gift), and concensus (everyone else is doing/believed it, so why not you?).

Soupie twist,
Ed G.
Hi there! :-)

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